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Does psychology make a significant difference in our lives? 3
 

Home Page >  ENGLISH SECTION  >  Does psychology make a significant difference in our lives? 3
 


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By Philip G. Zimbardo - Stanford University
 

Psychological Testing and Assessment

One of psychology’s major achievements has been the development and the extensive reliance on objective, quantifiable means of assessing human talents, abilities, strengths, and weaknesses. In the 100 years since Alfred Binet first measured intellectual performance, systematic assessment has replaced the subjective, often biased judgments of teachers, employers, clinicians, and others in positions of authority by objective, valid, reliable, quanti-fiable, and normed tests (Binet, 1911; Binet & Simon, 1915).

t is hard to imagine a test-free world. Modern testing stretches from assessments of intelligence, achievement, personality, and pathology to domains of vocational and values assessment, personnel selection, and more. Vocational interest measures are the backbone of guidance
counseling and career advising. The largest single application of classified testing in the world is the Armed Services Vocational Aptitude Battery that is given to as many as 2 million enlisted personnel annually. Personnel selection testing has over 90 years of validity research and proven utility.

We are more familiar with the SAT and GRE standardized testing, currently being revised in response to various critiques, but they are still the yardstick for admission to many colleges and universities (Sternberg, 2000). Workplace job skills assessment and training involves huge numbers of workers and managers in many countries around the world (DuBois, 1970). Little wonder, then, that such pervasive use of assessments has spawned a multibillion dollar industry. (Because I am serving here in this article in the capacity as cheerleader for our discipline, I will not raise questions about the political misuse or overuse of testing nor indeed be critical of some of the other contributions that follow; see Cronbach, 1975.)

Positive Reinforcement The earlier emphasis in schools and in child rearing on punishment for errors and inappropriate behavior has been gradually displaced by a fundamentally divergent focus on the utility of positive reinforcement for correct, appropriate responding (Straus & Kantor, 1994). Punishing the “undesirable person” has been replaced by punishing only “undesirable behavioral acts.” Time-outs for negative behaviour have proven remarkably effective as a behavior-modification strategy (Wolfe, Risley, & Mees, 1965). It has become so effective that it has become a favorite technique for managing child behavior by parents in the United States.

“Half the parents and teachers in the United States use this nonviolent practice and call it ‘time-out,’ which makes it a social intervention unmatched in modern psychology,” according to the American Academy of Pediatrics’ (1998) publication.

Animal training has benefited enormously from procedures of shaping complex behavioral repertoires and the use of conditioned reinforcers (such as clickers’ soundings paired with food rewards). An unexpected value of such training, as reported by animal caregivers, is that they enhance the mental health of many animal species through the stimulation provided by learning new behaviors (San Francisco Chronicle, 2003). Skinner and his behaviourist colleagues deserve the credit for this transformation in how we think about and go about changing behavior by means of response-contingent reinforcement. Their contributions have moved out of animal laboratories into schools, sports, clinics, and hospitals (see Axelrod & Apsche, 1983; Druckman & Bjork, 1991; Kazdin, 1994; Skinner, 1974).

Psychological Therapies

The mission of our psychological practitioners of relieving the suffering of those with various forms of mental illness by means of appropriately delivered types of psychological therapy has proven successful. Since Freud’s (1896/1923, 1900/1965) early cases documenting the efficacy of “talk therapy” for neurotic disorders, psychotherapy has taken many forms. Cognitive behavior modification, systematic desensitization, and exposure therapies have proven especially effective in treating phobias, anxiety disorders, and panic attacks, thanks to the application of Pavlovian principles of classical conditioning (Pavlov, 1897/1902, 1897/1927), first developed by Joseph Wolpe (1958).

Even clinical depression is best treated with a combination of psychotherapy and medication, and psychotherapy has been shown to be as effective as the drugs alone (Hollon, Thase, & Markowitz, 2002). At a more general level,
psychology has helped to demystify “madness,” to bring humanity into the treatment of those with emotional and behavioral disorders, and to give people hope that such disorders can be changed (Beck, 1976). Our practitioners and clinical theorists have also developed a range of treatments designed especially for couples, families, groups, for those in rehabilitation from drugs or physical disabilities, as well as for many specific types of problems such as, addictions, divorce, or shyness.

Self-Directed Change

The shelves of most bookstores in the United States are now as likely to be filled with “self-help” books as they are with cooking and dieting books. Although many of them can be dismissed as bad forms of “pop psych” that offer guidance and salvation without any solid empirical footing to back their claims, others provide a valuable service to the general public. At best, they empower people to engage in self-directed change processes for optimal personal adjustment (see Maas, 1998; Myers, 1993; Zimbardo, 1977).

In part, their success comes from providing wise advice and counsel based on a combination of extensive expert experience and relevant research packaged in narratives that ordinary people find personally meaningful.

Dynamic Development Across the Life Span

Earlier conceptions of children as small adults, as property, and later as valuable property were changed in part by the theories and research of developmental psychologists (see McCoy, 1988; Pappas, 1983). In recent times, the emerging status of “the child as person” has afforded children legal rights, due process, and self-determination, along with the recognition that they should be regarded as competent persons worthy of considerable freedom (Horowitz, 1984).

Psychology has been a human service profession whose knowledge base has been translated into support for a positive ideology of children (Hart, 1991). The human organism is continually changing, ever modifying itself to engage its environments more effectively, from birth through old age. This fundamental conception has made evident that babies need stimulation of many kinds for optimal development, just as do their grandparents.

There is now widespread psychological recognition that infants do experience pain; learning often depends on critical agerelated developmental periods; nature and nurture typically
interact in synergistic ways to influence our intelligence and many attributes; mental growth follows orderly progressions, as does language acquisition and production; and that the elderly do not lose their mental agility and competence if they continue to exercise their cognitive skills throughout life (see Baltes & Staudinger 2000; Bee, 1994; Erikson, 1963; Piaget, 1954; Pinker, 1994; Plomin & Mc-Clearn, 1993; Scarr, 1998). These are but a few of the fundamental contributions of psychology to the way our society now thinks about human development over the course of a lifetime because of decades of research by our developmentalist colleagues.

Philip G. Zimbardo
 

Authorized publication
Copyright 2004 by the American Psychological Association
Vol. 59, No. 5, 339–351
Psicolinea Febbraio 2006

3. To be continued

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_part two

_part four

 

Philip G. Zimbardo

is an internationally recognized scholar, educator, researcher and media personality, winning numerous awards and honors in each of these domains. He has been a Stanford University professor since 1968, having taught previously at Yale, NYU and Columbia. Zimbardo's career is noted for giving psychology away to the public through his popular PBS-TV series, Discovering Psychology, along with many text and trade books, among his 300 publications. He was recently president of the American Psychological Association.
 
Psicolinea.it © Febb. 2006
 

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